Divine — Official Ambassador of Parimatch

Vivian Wilson Fernandes, professionally known as Divine, is an Indian rapper and songwriter celebrated for bringing the raw energy of Mumbai’s streets into mainstream hip-hop culture. Born in Andheri, Mumbai, he discovered rap music at a young age, drawing inspiration from both international stars and his own life experiences. His debut track “Yeh Mera Bombay” in 2013 introduced his unique voice to the music scene and set the stage for future success. He gained nationwide recognition with the 2015 hit “Mere Gully Mein”, a song that helped popularize the gully rap movement. 
Divine’s lyrics often reflect real-life struggles, resilience, and the spirit of urban India. In 2020, he became the first Indian rapper to appear on a Spotify Times Square billboard, cementing his global influence. His album Gunehgar showcased international collaborations and marked another milestone in his evolving career. Today, as a cultural icon and Parimatch ambassador, Divine continues to inspire fans with his fearless artistry and dedication to excellence.

Divine began his professional journey in the early 2010s, quickly making a name for himself in India’s underground hip-hop scene. His early tracks captured the realities of street life, resonating with a generation of listeners hungry for authentic stories. The breakout success of “Mere Gully Mein” propelled him into the national spotlight and positioned him as a pioneer of the gully rap movement. Over the years, he has released multiple hit singles and critically acclaimed albums, each pushing the boundaries of Indian hip-hop. Collaborations with both Indian and international artists have expanded his reach and showcased his versatility. 

His music blends Hindi, English, and Mumbai street slang, creating a distinctive style that connects deeply with fans. Divine has performed at major music festivals and represented Indian hip-hop on global stages, building a strong international fan base. His career is defined not only by chart success but also by his influence on the next generation of rap artists. Now, as an official Parimatch ambassador, he brings the same fearless energy from his music into our brand’s vision of passion and innovation.

Divine chose Parimatch because our brand reflects the same boldness, authenticity, and drive that define his music. As an artist who built his career from the ground up, he connected with Parimatch’s commitment to challenging limits and setting new standards. He saw in us a partner that values originality, creativity, and fearless ambition — qualities that have shaped his own journey. Parimatch’s dedication to delivering top-tier experiences for fans resonated with his desire to engage audiences in powerful and meaningful ways. 

This partnership was not just about visibility but about aligning with a brand that shares his passion for inspiring the next generation. Divine admired how Parimatch brings communities together through sport, entertainment, and innovation. For him, joining our team meant extending his influence beyond music into a space where competition, culture, and excitement meet. Today, as our ambassador, he represents the unstoppable spirit that drives Parimatch forward.

Divine connects with millions of fans worldwide through his active presence on social media. His channels offer a mix of personal moments, behind-the-scenes glimpses, and updates from his music career. Followers can experience exclusive content, from new track announcements to highlights of his journey as a Parimatch ambassador. His social media is also a space where he interacts directly with fans, building a strong and loyal community. Whether you’re a long-time listener or just discovering his music, these platforms are the perfect way to stay updated. Follow him through the links below and be part of his growing global audience.

Instagram: https://www.instagram.com/vivianakadivine/;

Wikipedia: https://en.wikipedia.org/wiki/Divine_(rapper);

X: https://x.com/viviandivine;

Facebook: https://www.facebook.com/viviandivineindia/.

Divine’s rise from the streets of Mumbai to the global music stage is a story of talent, resilience, and fearless ambition. His unique voice and authentic storytelling have redefined Indian hip-hop, inspiring millions across South Asia and beyond. Partnering with Parimatch allows him to extend this influence into the world of sports and entertainment, uniting fans through shared passion. As our official ambassador, he brings the same intensity and originality from his music into our brand. Together, we celebrate creativity, competition, and the courage to push boundaries. Divine’s journey is proof that with dedication and vision, anything is possible. Join Parimatch today and experience the energy of the game alongside one of the most influential artists of our time!